CQTA
Event
Curation
We designed and curated a series of high-intent community events that generated over 112k organic reach across just three activations, growing the audience by more than 1,100 people. Each event was planned to attract the right participants, build a qualified database, and create long-term community value rather than one-off engagement.
Vision & Planning
The goal of the event curation strategy was to build a long-term, engaged community rather than focus on one-off events. Each activation was planned around high-intent audiences, meaningful themes, and relationship-driven experiences that encouraged genuine participation. By aligning event concepts with community interests and industry relevance, we positioned every event as a value-led gathering rather than a promotional exercise.
Through intentional planning and targeted outreach, we created a system that prioritized trust, visibility, and connection. This approach resulted in over 112k organic reach across just three events, growth of more than 1,100 community members, and the creation of a legitimate, structured database of attendees, collaborators, and partners.
Website Brand
29th April 2018
Build & Launch
Execution focused on delivering seamless, high-quality experiences supported by custom social media strategy and event-specific content. We handled promotional assets, messaging, and storytelling before, during, and after each event to maintain consistency and maximize organic engagement.
On the operational side, we implemented systems to manage registrations, capture attendee data, and track engagement across channels. This ensured that each event fed into a larger growth engine, transforming live activations into repeatable opportunities for community building, outreach, and ongoing relationship development.
(Client Review)
(Project)
